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Research, Define, Target
Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.
From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.
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Marketing & Strategy
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Media Planning & Buying
Our experts will make the best out of your budget
In advertising management, media buying is the procurement of media inventory. The media buying function negotiates price and placement for advertisements.
Media buyers, also known as "practitioners in media", negotiate and purchase audience targeted time and advertising space to convey a marketing message.
They consider station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser's particular product or key performance indicator. All media inventory goes through phases of optimization, which is dependent on budget, type of medium, target audience and targeting.
We know how to get there
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone".
We'll make sure everyone hears about you
Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.
In house Video & radio Production
Traditional advertising is what most people think of when talking about advertising or marketing. This includes the “usual” venues for media placement, such as newspaper, radio, broadcast television, cable television, or outdoor billboards. According to a recent Nielsen survey, more people watch the Super Bowl for the advertising than for the game itself. Only 49 percent of viewers are primarily interested in the sports action, while 51 percent say they enjoy the commercials more.
Custom Retail Radio
Give your customers a reason to stay
It may sound great to hear your radio ad on the area's "hottest radio station" But have you thought
about the radio ads of your competition on the same radio station? Radio stations aren't loyal and
will play whomever will pay. It won't sound good when your customer comes to shop at your place
and hears a better deal on the radio. Let us create your custom radio station, complete with your own
announcements and music that makes customers stay longer and shop more We handle everything.